If you're wondering how to effectively use social media, this slide deck from Paul Gillin will help point you in the right direction.

This is a great video of Eric Ries talking about the Lean Startup in Helsinki in November 2009.  Eric gives a great talk about startups and software development.  It's nice to see someone like Eric espouse many of the same principles we use in our own project development process. The original link is http://www.arcticstartup.com/2009/11/17/the-lean-startup-in-helsinki-by-eric-ries-video/

Every once in a while I come across something that is really good - something that is relevant, engaging and makes me think.  This presentation by David Gillespie is one of those things.

So what the heck is Inbound Marketing? 

Rick Burnes wrote a great piece on HubSpot's blog that clearly explains what Inbound Marketing is and why it's important.  Everyone is talking about creating content, SEO, and social media.  Inbound marketing ties these pieces together in a cohesive and meaningful way.  Not rocket science, but well conceived and articulate article.  Here's Rick's definition of Inbound Marketing:

Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It's still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

Full post is here:

http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx